---HRM Assignment # 1---


We are to identify local organizations and discuss some of their Human Resource best practices. For about hundreds of local companies in the whole Metro Davao, i chose to ABS-CBN for my research and interview regarding their Human Resource works. Before revealing their practices here is some information about ABS-CBN:


ABS-CBN has established regional stations and news bureaus to handle operations in different areas throughout the Philippines. It also broadcasts to locations all over the world via The Filipino Channel, managed by ABS-CBN International. Shows are also available for live viewing and subscription via the Internet through ABS-CBN Interactive's ABS-CBNNow! service.

ABS-CBN affirms its social responsibility in its slogan, "In the Service of the Filipino", through the establishment of ABS-CBN Foundation. Through multimedia, the foundation has delivered E-TV (Educational Television) VCDs to hundreds of public schools in the country that bebefitted thousands of students. The foundation is also the umbrella organization of such foundations such as the Knowledge Channel (KCh) Foundation, Bantay Bata (Children's Watch), Bantay Kalikasan (Environment Watch), and ABS-CBN Bayan Foundation.

In 2003, during the television station's 50th anniversary, ABS-CBN launched its present slogan, "Kapamilya" (literally means "a member of the family"), which it believes reaffirms the network's commitment to quality programming that will foster Filipino moral values, which is dominant and characterized in a typical Filipino family.

ABS-CBN is the largest integrated media and entertainment company in the Philippines with an asset base of Php24 billion (USD503 million). The company is principally involved in television and radio broadcasting, as well as the production of television programming for domestic and international audiences and other related businesses.

The company operates in three major geographical areas. In the Philippines, the company is involved in broadcasting, cable operation and other businesses. In the United States and other locations (Middle East, Europe, Japan, Australia, and Asia Pacific), the company operates its cable and satellite operations to bring television programming outside the Philippines. The company’s activities outside the Philippines represent approximately 25%, 23% and 20% of total revenues in 2006, 2005, and 2004, respectively.

ABS-CBN Regional Network Group

The ABS-CBN Regional Network Group is the provincial network of ABS-CBN. It is responsible for live/pre-taped relay of shows aired in Manila throughout the country. The ABS-CBN Regional Network Group has several stations in each region all over the country. This group also delivers news in each region and the fiestas in the cities. Through the group, ABS-CBN has the following regional stations in the Philippines and one of these is Davao City(ABS-CBN Davao).

Source: http://telebisyon.net/himpilan/ABS-CBN/



ABS-CBN has a centralized Human Resource Department, base in main network in Quizon City. The role of Human Resource in Entire corporation is indeed contribute a big help to cope up every problem and succesion of the entire organization. It give design to every department, job specification, job evaluation and analyze every inch of works in the department.

In the company we visited which is the ABS-CBN Davao, they have been practicing this four aspects of Human Resource. Although they are base in their mother network, Human Resource Department of the said corporation still analyze and give a solution to every obstacles they face, they do also paper works and evaluate every job done. According to our interviewed personnel Maam Adeleida Sampayan, they catered basic needs and works in the Department, even though they do basic works, still they continually give a massive importance improvement in the organization. They are been headed to a more stronger Human Resource Department for until now they are in the process of developing their HR Department, although they already establish the department well, they have to fix everything for they believe that their Human Resource Department plays a big role in the corporation.


According to
Eugenio Lopez III "ABS-CBN offers a competitive compensation and benefits package as well as internal and external training for employees. It also offers an intensive training program for employees who might be interested to try their skills in the field of entertainment thru Career Internship Program or CIP. Our people determine the future success of the company. We hire and retain the best and invest in the development of our human resources. Here in ABS-CBN, everyone is encouraged to discover their potentials and be the best they can be."

Source: http://impact-ph.jobstreet.com/templates/abscbn/careers1.htm

OIC Admin Finance and Human Resource Manager Maam Sampayan told us that every workers in the corporation do multi tasking work, meaning they posses this flexibility of a worker, she also added that she handle not only Human Resource Department but as well as in Finance Department. She is taking up her mastered and doing her thesis in USEP regarding Human Resource, for she really want to learn and give a shot to the department and to the corporation. Her learning's would certainly apply to the organization specially in choosing the appropriate applicants in the designated hiring's.

Human Resource of ABS-CBN also assist of hiring personnel's in the corporation, they are intended to choose the person whom liable to the vacant job. After a tiring work of choosing applicants, HR Department also handle to give seminars and trainings to the applicants so that when time comes they are in the position, they can manage and handle the given task well. The ABS-CBN practices every best works for their assets and for the improvement of the entire corporation. Their Human Resource Department contributes not only to their department but to the entire organization, hence they perform every steps of the work to give a big support to the corporation.


That's how ABS-CBN Human Resource Department handled the organization with the help also of other Departments. Here is the form which applicant posses to be their Human Resource Accountan Officer:

Human Resources Account Officer
(National Capital Reg - Quezon City)

Requirements:
  • Graduate of BS Psychology, Human Resources Management or any related courses

  • With at least four (4) years extensive exposure in total HR functions including compensation design, organization development, benefits administration, performance management, organization development

  • Preferably with experience in HR Accounts Management set-up

  • Should have good interpersonal relations across all levels in the organization

  • With excellent organization and planning skills, highly flexible and proficient in change management
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